New Year, New Truck · 26-ft box truck · Bids close Jan 31, 2027
I'm renting a truck and hauling loads right now. In 2027, sponsors help buy one of my own: a brand-new 26-ft International MV607, with your brand on it. With enough attention, it’s not just ad space. It’s a story everyone on the truck helps tell.
Real loads in a rented 26-ft truck. No truck of my own yet.
Real freight, real docks, real miles, every week. Still in the rental.
Bidding closes Jan 31, 2027. Winning bids fund my own truck, plus the wrap.
12 months to 3 years, depending on your spot. Your term starts the day the wrap is installed. No date promised.
Only 1 truck. 1 sponsor per panel. When it's gone, it rides with someone else for its whole term.
Start with the whole truck, then work down. Each spot is its own auction with a starting price. The first bid is the starting price; after that, bids go up in fixed steps: $1,000 on spots that start at $10,000 or more, $500 on the rest. Bid the next step, confirm your email, and you're the leader until someone tops you.
Title sponsor and the panel spots are two ways to sell the same truck. When bidding closes, whichever is higher wins: the title bid, or all the panel bids added up. Want the whole truck? Your title bid has to beat the panels added up. Claim a State and the Founders Wall run on their own. Every sponsor gets first right to renew when their term ends. Per-month figures are the shown price divided by the term, rounded to the dollar. "Best value" tags compare price per approximate square foot per month and update with the live bids.
Your term starts the day the wrap is installed, not before. Every sponsor gets first right to renew.
| Spot | Term | What you get |
|---|---|---|
| Title sponsor · full wrap | 3 years | Every truck panel, about 620–720 sq ft (both box sides above the Haul of Fame band). No other panel sponsors. Featured in the truck reveal once the wrapped truck is real. |
| Driver side · Passenger side · Rear door | 2 years | A full panel (about 26 × 6.5 ft of box side above the Haul of Fame band, or the rear door): the passing lane, the sidewalk-and-drive-thru side, or the door everyone behind the truck reads. |
| Nose header · Cab doors | 18 months | Seen first by oncoming traffic, or right beside the carrier name and USDOT number. |
| Mud flaps | 12 months | Small, cheeky, weirdly memorable. |
| Claim a State | 12 months | Your state on the map, plus a shout-out video at the welcome sign the day the truck crosses in. |
| Founders Wall tile | 12 months | One of 100 small logo tiles (6 × 6 in) in the Haul of Fame band along the bottom of the box. |
| Sign the Truck | 12 months | One hand-written name on the Haul of Fame band ($10). Sign it |
Every sponsor: your name on the public sponsor board · artwork reviewed together before printing · route recaps after each run (never real-time, for driver safety) · first right to renew. No promises on routes, dates, miles or impressions. Routes follow the freight.
Not ready for a panel? Claim a state from $1,000, or a tile for $500 →
For the local shop, the diesel garage, the diner off the interstate: 48 states, one winner each. Your state is yours for 12 months, and the day the wrapped truck crosses in, I film a shout-out at the welcome sign and send it to you to post. Starts at $1,000 (about $83/mo). Routes follow the freight, so dates aren't guaranteed.
Every state starts at $1,000. One winner per state.
100 small logo tiles (6 × 6 in) on the Haul of Fame band, $500 each for 12 months (about $42/mo). Friends, local shops, early believers. First come, first served. When the 100 are gone, they're gone.
Gift a tile. Give someone a spot on a real freight truck this year: you claim it, and their logo or name rides on it.
Tiles sit on the Haul of Fame band, the bottom 18 in of both box sides, above $10 hand-written names. Sign the truck →
For people, not brands
Not a brand? Put your name on the Haul of Fame. For $10, I hand-write your name on the outside of the truck, on the Haul of Fame band along the bottom of the box, right under the Founders tiles. I film it and send you the clip. Your name rides outside on the truck, wherever the loads go in the lower 48, for at least 12 months.
160 names. One truck. When the band is full, it's full.
Rough mockup on a concept render, not a photo. Real names are hand-written on the band.
Rides outside for at least 12 months
People only. Logos go on a Founders tile. Every name is reviewed before it's written. Terms
No names yet. Approved names show up here.
On the outside of the truck. The bottom 18 inches of both box sides is the Haul of Fame band: one row of Founders tiles on top, then four rows of hand-written names. The sponsor art sits above it. Your name rides outside on the truck wherever the loads go.
About 1.5-inch letters, up to 24 characters, in a spot about 14 × 2.5 inches. That's readable from the sidewalk, a parking lot or the dock, and on camera. It isn't billboard-sized. If you want a logo, a Founders tile is 6 × 6 inches and printed in full color.
Not on this site. Reserving is free and holds your spot. Once a person approves your name, I email you a secure Stripe checkout link for $10 (card, Apple Pay or Google Pay). You have 14 days to pay, and I send one reminder. After that, the spot goes back to the pool. Your name is only written after you've paid, the truck is mine and the wrap is on.
The same rule applies as for every sponsor. If funding falls short of $148,719, or the listed truck sells before I can buy it, you choose: a full refund of anything you paid, or your name moves to a comparable new 26-ft box truck. If I can't offer a comparable truck, you get the full refund.
None of those. There's no prize, no drawing, no winners and no chance involved. Everyone who pays gets the same thing. It isn't a donation, and it isn't tax-deductible. It isn't an investment: you don't own any part of the truck or the business, and you don't share in profits. You're buying one small hand-written spot on the truck and a video.
After I take delivery of the truck and the wrap is on. Reservations close Jan 31, 2027 (when bidding closes) or when the band is full, whichever comes first. I run weekly signing sessions starting after the wrap is installed. Every paid name is written within 30 days of the install, and the video link is in your inbox within 7 days of your session. Your 12 months start the day it's written. I won't promise a date for the truck itself.
Anything hateful, sexual, threatening or illegal. Also other people's names without permission, phone numbers, web addresses, social handles, and business or brand names (those go on a Founders tile). A person reviews every name before it's written. Your name sits under real sponsors' art, so I'm strict. If I turn yours down after you've paid, you get a full refund.
Yes, any time. Email bids@hauloffamefreight.com from the address you signed up with. If it hasn't been written yet, I delete it and refund anything you paid. If it has, I cover it with a blank patch, take it off the site within 3 days, and blur it in videos I post after that. If you ask within 30 days of your signing video, you also get a full $10 refund. After 30 days, I still take it off, but there's no refund.
Up to 3 names per email, each a different name.
No faces and no voices. The videos show the truck, the marker and a hand writing names, with text captions. No one appears on camera, and neither do I.
Made for trucking brands
This is a working box truck, not a billboard. It'll spend its days at shipper docks, fuel islands and truck stops, right where owner-operators, drivers and shippers make buying decisions. It's a small carrier going from rented to owned in 2027, and your brand can be part of that story. Loads follow the freight, so we don't promise routes or numbers. We do promise a real truck doing real work with your name on it.
Best-fit spots are suggestions, not restrictions. Any brand can bid on any spot.
Every spot comes with first right to renew. Bids are email-verified, and no payment is taken on this site. Bidding closes Jan 31, 2027, 11:59 PM ET. Haul of Fame isn't affiliated with International Motors, Rush Truck Centers or any other truck maker, dealer or rental company. Sponsor artwork goes on the truck only after a signed agreement.
A feed ad gets scrolled past in a second. A billboard waits for traffic to come to it. A truck goes where the freight goes, and people know it's real.
AI can fake an ad. It can't fake a 26-ft truck rolling past you. In a feed full of generated content, a real object stands out.
A billboard stays in one place. This truck runs highways, city streets, docks, drive-thrus and truck stops, wherever the loads are.
You can't scroll past a truck, mute it or block it. Drivers behind the rear door read it at every light.
No CPM auctions or rotating creative. You pay once for your spot, and your brand stays on for the full term: 12 months to 3 years.
More than ad space
A billboard advertises for you. This truck gets funded by a community: brands, state claimers, Founders and neighbors who chip in, then tell their people they did. With enough attention, that’s the real value. It isn’t only the truck carrying your brand; it’s everyone who helped fund it spreading the word. The more people join, the further it goes.
Every confirmed sponsor is listed on this site, next to everyone else who helped buy the truck.
Where the truck went, posted after each run (never real-time, for driver safety). Something real to share with your customers.
Claim a state and get a video at the welcome sign the day the truck crosses in.
The title sponsor is featured in the reveal once the wrapped truck is real.
Confirmed a bid or claimed a tile? Share the link and bring your people in.
No promises on press coverage, reach or views. What’s promised is a real truck, the perks above, and your name in the story.
Brand new, with a 26-ft dry van body. Non-CDL, 25,999 lb GVWR. Not mine yet. This is what your bids buy. The images are concept renders, not photos. Delivery depends on the purchase after bidding closes, so I'm not promising a date.
Every dollar, line by line. The truck is the real listed price; the wrap and startup lines are estimates. Numbers in brackets point to the sources.
| Truck: new 2027 International MV607, 26-ft van price as listed on Oct 26, 2026 [1] | $120,773 |
|---|---|
| Michigan sales/use tax (6%) [2] | $7,246 |
| Michigan title fee [2] | $15 |
| Michigan plates, 12 months (24,001 to 26,000 lb class, incl. $15 truck safety fund) [3] | $685 |
| Federal excise tax (only on trucks over 33,000 lb GVWR) [4] | $0 |
| Truck, on the road in Michigan | $128,719 |
| Full wrap, designed, printed and installed (estimate) [5] | $9,000 |
| Startup: insurance down payment, operating authority, permits (estimate) [6] | $11,000 |
| Goal | $148,719 |
Dealer doc fees and delivery from Illinois aren't included; the listed price can change or the truck can sell. If it does, I'll buy the closest new MV607 26-ft and update this table.
Same truck, before and after. As title sponsor, your brand takes every truck panel for 3 years on the road. State and Founders listings are separate, and the bottom 18 in of the box is the Haul of Fame band: Founders tiles and $10 names.
Type a name, pick a color. It's a rough mockup; a real designer makes the real wrap.
Your logo, now with 10-4 energy.
Every confirmed bid, newest first. Bids only show up after the bidder confirms their email.
Pick a spot and bid the next step: the starting price, then +$500 or +$1,000. Confirm from your email so the bid counts. No card, no payment on this site.
When bidding closes on Jan 31, 2027, the title bid and the panel bids are compared: the higher of the top title bid or all top panel bids added up wins the truck panels. Each state and each Founders tile goes to its own top confirmed bid. I email each winner from bids@hauloffamefreight.com to set up a sponsor agreement. Money only moves after that.
Sponsor money buys the truck and the wrap. Your term (12 months to 3 years, depending on your spot) starts the day the wrap is installed. New year, new truck.
No. I'm renting a 26-ft truck and running loads in it now. The sponsor money buys my own truck, and that's the one your brand goes on. Your brand never goes on the rental.
No, and I won't promise a date. Bidding closes Jan 31, 2027. After that come the sponsor agreements, the purchase and the wrap. Your term only starts once the wrap is installed.
Title sponsor: 3 years. Driver side, passenger side and rear door: 2 years. Nose header and cab doors: 18 months. Mud flaps, states and Founders tiles: 12 months. Every sponsor gets first right to renew.
No. No payment happens on this site. A bid says you're interested at that price. If you win, I contact you, and your bid only becomes binding once we both sign a written sponsor agreement and you pay the first invoice.
If funding falls short of $148,719, or the listed truck sells before I can buy it, you choose: a full refund of anything you paid, or move your sponsorship to a comparable new 26-ft box truck. See the Sponsor Terms.
After bidding closes on Jan 31, 2027, I email the top confirmed bidder on each spot from bids@hauloffamefreight.com, to the address you confirmed your bid with. I never ask for payment by DM, text or on this site. If you get a message that does, it isn't me.
No. Every truck image here is a computer-generated concept render based on the International MV607, not a photo. Real photos come once the truck is bought.
So nobody can drop a fake giant number on a spot. The first bid is the starting price, and every bid after that is exactly $1,000 (spots starting at $10,000+) or $500 (the rest) above the last confirmed one.
Wherever the loads are, anywhere in the lower 48. Once the truck is mine, I'll post route recaps after each run, never real-time, for driver safety.
The truck can only drive to the lower 48, so that's what's on the map: 48 states, one winner each. Alaska and Hawaii aren't offered.
It's ad space, and with enough attention it can be more. The truck is funded by a community of sponsors, state claimers and Founders, and the people who join tend to share the story, which carries every brand on it further. I can't promise press coverage, reach or views. What you do get: your name on the public sponsor board, route recaps after each run, a state shout-out video if you claim a state, the truck reveal for the title sponsor, and a link to share. See the story.
No. A sponsorship buys advertising space only. It isn't ownership of the truck or the business.
Yes. For $10, I hand-write your name on the Haul of Fame band. See Sign the Truck for how it works, payment, removal and refunds.
Full rules on the terms page.
Where every number on this page comes from. Checked Oct 26, 2026.
Panel sizes and square footage are approximate, measured from the truck's listed 26-ft body; they are not from a wrap shop quote. Per-month prices are the shown price divided by the term in months, rounded to the dollar.